Then came the main event: We at Justin Alexander had a bold idea — to host a wedding. Now, before you start imagining a couple exchanging vows, let us clarify: there was no couple at our March 15 Rome event, but there was plenty of love and celebration to go around at our wedding celebration for the bridal industry.

But this wasn’t just any ordinary event. To make it unforgettable, we brought in a few surprises for our guests. Perhaps you've seen our grand entrance — the now-viral Grand Dama moment in which a model in a stunning, larger-than-life gown greeted our guests. We were also honored by performances from renowned celebrity singer, Diana Del Bufalo, and opera singer and former Miss America, Nia Franklin, filling the evening with the kind of magic that only music can create. And, naturally, we couldn’t pass up the chance to showcase some of our latest collections, which made their own statements throughout the night.

At its core, the event was a tribute to the remarkable work happening behind the scenes in the wedding industry. From the boutiques to the planners, photographers, media, and beyond — each professional plays a vital role in helping couples in love realize their dream day. This night was a way for us to celebrate that teamwork and dedication, while also toasting our own contributions to this beautiful industry.